Crypto Wallet App
This project aimed to design a cryptocurrency wallet app for Coinsource, focusing on attracting new customers while meeting the needs of existing BTM users.
Empathize & Define
Explored potential competitor apps and analyzed trends in the cryptocurrency wallet and neobank space.
Conducted research on existing BTM users and identified personas (Flynn and Garret) representing different user backgrounds and pain points.
Developed a deep understanding of the target users' needs, goals, and challenges.
Ideate & Lo-Fi Design
Created the app's information architecture and initial sketches of screens.
Generated flow diagrams in Figma to visualize app flows and facilitate collaboration among stakeholders.
Gathered feedback on lo-fi wireframes to ensure clarity of labels and icons.
Iterated on wireframes based on user and stakeholder input, making minor adjustments for improved usability.
Evolved wireframes into high-fidelity mockups, incorporating the app's final aesthetics.
Built a comprehensive design library in Figma, including colors, fonts, and components for efficient design iterations.
Collaborated closely with developers to ensure designs aligned with technical constraints.
Developed interactive prototypes to showcase motion and flows, providing a clear vision to the development team.
Implemented dual-purpose customer surveys to gather feedback and continuously improve the app.
Planned to conduct monthly usability testing with a small group of users to validate and iterate on the app's design.
The project successfully addressed the needs of unbanked or underbanked users, aligning with Coinsource's target market and improving the user experience of their cryptocurrency wallet app.